Hold and sustain a position in the public debate
We build the organization's narrative and public position
- Companies
Engages this service
- Governments
Engages Public affairs and regulatory strategy · Public policy and public management · Electoral and political intelligence · Projects and funding
- Social organizations and foundations
Engages this service
- International bodies and cooperation
Engages Public policy and public management · Projects and funding
- Political organizations and campaigns
Engages this service
Strategic communication
How far a message reaches, and which position stays available
The arcs are decreasing reach: a message loses force with distance. The dotted frame is the position available in the debate.
03ESCUCHAWhat the territory actually thinks about a decision, with traceable evidenceSee
“Who will oppose it, why, and what can be resolved before deciding?”
- Map of actors in the territory or interest group
- Design and delivery of the participation process
- Record of what was said, with evidence and traceability per actor
- Recommendation of what to incorporate and what not to, with the reason written down
- Ideal client
- Public entity, company with territorial operations, infrastructure or energy project
- When to engage
- Before deciding, not after the protest
Participation is documented as usable evidence: who said what, when, and what was done with it
05SEÑALESContinuous alerts on the legislative, regulatory and narrative fronts, with an agreed thresholdAnticipate
“Did something happen that requires me to act this week?”
- Alert with what happened, why it matters, and the decision we suggest
- Monthly report on what moved and what didn't
- Committed response time for a high-threshold event
- Ideal client
- Public affairs leadership, the presidency, trade association, entity with media exposure
- When to engage
- When the team already receives too much information and still finds out late
It is the only alert service that commits to not writing to you. The value is in what we filter out
06SALAThe session where the leadership team decides, facing the real actors who will reactDecide
“What happens once we decide this, and what do we do if it happens?”
- Preparation with the case file and the census of the issue
- Half-day to full-day guided session with assigned roles
- Decision record with the chosen option and its reasons
- Matrix of expected reactions and a first-thirty-days route
- Ideal client
- Board, executive committee, cabinet, campaign war room
- When to engage
- Before an irreversible decision: a reform, an announcement, a shift in public position
It is not a facilitation workshop. It is a decision made, with a signed record and reactions already rehearsed
08CAMPAÑAA campaign's strategic architecture: where the votes are and what needs to be saidInfluence
“Where are the votes we're missing, and what do we have to say to get them?”
- Electoral reading of the territory with an estimate of available votes
- Audience segmentation with its priority
- Message architecture and program agenda per segment
- Strategic calendar tied to the legal milestones
- Ideal client
- Mayoral, governorship and Congressional campaigns; parties coordinating several candidacies
- When to engage
- Between twelve and six months before the election
We are not a campaign house: we don't produce or buy media. What works to win is what works to govern afterward
09POSICIÓNWhat your organization defends, in front of whom, and the capacity to hold itInfluence
“What do we say, who says it, and what do we do in the next six hours when we're attacked?”
- Narrative and public position with its limits
- Talking points per audience, with the hard questions already answered
- Crisis protocol with levels, owners and timelines
- Spokesperson preparation and simulation drill
- Ideal client
- Company in a sensitive sector, trade association, public entity, exposed leadership
- When to engage
- Before an unpopular decision or a latent sensitive issue — never during the crisis
The position comes from the case file and the map of who will respond, not from a creative session
What remains after GOVERNA
A written position: what you defend, against whom, and with what argument
Your sector's narrative climate, with an alert when it turns against you
A crisis protocol decided before the crisis
Prepared spokespeople: messages, limits and rehearsed answers
A public position that withstands scrutiny